Selected Work

Identity systems for institutions, cultural organizations, and enduring brands

Murphy’s work explores how identity systems create recognition, clarity, and long-term cultural presence.

Across museums, foundations, restaurants, product companies, and community organizations, each engagement begins with discovery and strategic research. From there, Murphy develops identity systems that unify typography, symbol, language, and digital environments into a coherent whole.

The projects below demonstrate how Identity Architecture operates in practice — shaping brands designed to remain legible, recognizable, and meaningful over time.

Selected identity systems and signature applications

Portland Museum of Art main entrance glass door signage
The Hill Arts brand identity design — Murphy Empire, Portland, Maine
Rabkin brand identity design — Murphy Empire
Bell & Beacon brand identity design — Murphy Empire
American Aquafarms brand identity design — Murphy Empire
Scales Restaurant brand identity design — Murphy Empire, Portland, Maine
Port Hunter brand identity design — Murphy Empire
BEMAF brand identity design — Murphy Empire
Empire Reindeer Christmas Club Charity Organization Branding and Design by Murphy Empire
New England Distilling brand identity design — Murphy Empire
Speckled Ax brand identity design — Murphy Empire, Portland, Maine

Additional identity systems and archival projects are available upon request.

A practice built through work

Each project represents a long-term collaboration between Murphy and organizations committed to building identity with clarity and intention.

Begin an Engagement to explore how Identity Architecture may apply to your organization.