Selected Work
Identity systems for institutions, cultural organizations, and enduring brands
Murphy’s work focuses on the development of identity systems that create clarity, recognition, and long-term cultural presence.
Across institutions, foundations, and craft organizations, each project reflects a deliberate approach to structure — aligning visual language, materials, and experience into a cohesive whole.
The work is organized below by sector, illustrating how Identity Architecture adapts across contexts while maintaining consistency, coherence, and durability over time.
Institutions
Identity systems for cultural organizations and enduring public institutions.
Craft & Heritage
Brands rooted in material, place, and long-term cultural resonance.
Enterprise Systems
Strategic identity for large-scale and complex organizational structures.
Additional identity systems and archival projects are available upon request.
The practice is built through long-term institutional work.
Each project represents a sustained collaboration with organizations committed to clarity, continuity, and structure.
Begin an Engagement to explore how Identity Architecture may apply to your organization.