Bell & Beacon

Bell & Beacon is a self-initiated creative project conceived and developed by Murphy, exploring the relationship between identity, craftsmanship, and material culture along the Maine coast. Inspired by maritime traditions and the character of handmade objects, the project brings together original illustration, typography, product design, and packaging within a distinctive visual world.

Every element, from the hand-drawn lettering and nautical illustrations to the products and their presentation, was developed as an expression of a singular creative vision. The result is an exploration of how identity can move beyond graphic design into objects, materials, and everyday experience.

Project
Bell & Beacon

Sector
Craft & Heritage

Location
Portland, Maine

Scope
Identity System, Illustration, Ecommerce website design, Product Design, Packaging

Bell & Beacon wordmark and anchor marks exploring a coastal-inspired brand identity
Bell & Beacon Society wordmark exploring a coastal-inspired brand identity.
Bell & Beacon anchor marks exploring a coastal-inspired brand identity.

Craft & Material

Original illustrations, lettering, and nautical motifs were developed into a visual language expressed through journals, prints, textiles, leather goods, and packaging.

Materials, finishes, and tactile details were considered integral to the identity, reflecting an appreciation for craftsmanship, utility, and objects intended to acquire character through use.

bell-and-beacon-tote-maddy-portland-murphy-empire.jpg

Bell & Beacon reflects Murphy's belief that design can create more than recognition. Through the relationship between visual expression, material, and making, the project explores how a carefully conceived identity can become something tangible, personal, and enduring.