Our Branding Process

Branding Process Chart

Brand identity is more than a logo — it’s a system, a strategy, and a foundation for how your business communicates, appears, and grows. We’ve refined a clear, collaborative process that blends strategy, design, and thoughtful execution to create brands with clarity, distinction, and purpose.

1. Discovery & Insight

Every project begins with understanding your goals, your audience, your competitive landscape, and the story behind your business.

We explore:

  • Brand values and positioning

  • Industry landscape

  • Customer expectations

  • Voice, personality, and tone

  • Visual preferences and inspiration

This phase gives us the strategic clarity needed to design with intention. You can learn more in our Why Branding Matters guide.

2. Strategy & Creative Direction

Before we design anything, we build a strategic foundation that guides every decision.

This includes:

  • Brand positioning statement

  • Messaging direction

  • Personality + voice attributes

  • Initial visual language exploration

  • Creative direction themes or moodboards

This is where we align on the brand’s center of gravity — the guiding idea behind your identity.

3. Identity Design & Typography

With strategy in place, we begin crafting the brand identity system.

We explore:

  • Logo concepts rooted in clarity and purpose

  • Iconography or symbol development

  • Typography systems

  • Color palette

  • Core visual elements

Each concept is designed to feel timeless, flexible, and reflective of your brand’s personality. Refinements follow until the identity is polished, balanced, and ready to extend.

4. Brand System Development

An identity becomes a brand when the system works cohesively across applications.

We build:

  • Stationery + print assets

  • Digital applications

  • Social media templates

  • Presentation templates

  • Packaging or signage (if needed)

This ensures your brand looks consistent and elevated at every touchpoint.

Hand-drawn lettering sketches exploring custom typography concepts during early brand identity development
Refining custom logo lettering in Adobe Illustrator, translating hand-drawn concepts into a precise typographic system
Finished brand stationery demonstrating real-world application of a cohesive visual identity system designed by Murphy Empire

5. Guidelines & Delivery

Once approved, we prepare all final files and documentation.

Deliverables typically include:

  • Logo files (multiple formats)

  • Color and typography specifications

  • Usage guidelines

  • Iconography rules

  • Brand system components

You walk away with a polished, complete identity and all necessary assets ready for launch.

6. Launch & Support

We help you bring your brand into the world — with clarity, confidence, and cohesion.

Depending on your project, this may include:

  • Website design + launch

  • Marketing asset rollout

  • Creative consulting

  • Template development

  • Post-launch refinement

Your brand is not a static artifact — it’s a living system that evolves as your business grows.

Why Our Process Works

Our approach is intentionally collaborative, strategic, and craft-driven. Clients come to us for:

  • Clear communication

  • A refined, intentional design style

  • A strong blend of strategy + aesthetics

  • Thoughtful creative partnership

  • Real, tangible brand outcomes

Every phase is designed to reduce guesswork, eliminate overwhelm, and produce exceptional results.

Ready to Begin?

If you’re ready to explore a new chapter for your brand, we’d love to talk.

Start Your Project