New England Distilling Branding & Design

Murphy Empire partnered with New England Distilling, a multi-award winning legacy distillery rooted in over 160 years of rye-whiskey craftsmanship, to develop a comprehensive brand identity system. We created the logo and mark suite, label and packaging designs, interactive website, branded merchandise, and complete print, web and social-media visual assets — all inspired by the rustic roots of the original distillery with a modern edge.

New England Distilling circular logo mark
New England Distilling brand mark burned into a wooden barrel head

A generational distilling legacy, interpreted for a modern New England spirit.

Copper stills used in the distillation process at New England Distilling
Bottles from the New England Distilling spirits collection
New England Distilling website homepage design
Owner Ned Wight in the interior of the New England Distilling facility with barrels and equipment
Historical portrait representing the distilling lineage behind New England Distilling

Brand Identity & Creative Direction

Our branding and creative direction honored heritage, place and precision. We crafted a visual identity system rooted in the distillery’s storied past and Maine provenance, combining traditional iconography with contemporary design sensibility. Every design choice—from typography and texture to layout hierarchy—supports a refined brand voice that bridges legacy and innovation of new spirits inspired the owner, Ned Wight.

Logo Design & Visual Language

The logo design and supporting mark system channel the distillery’s historic narrative while projecting modern clarity and direction. Supporting visual language—including crest-style mark variations, color palette, and graphic textures—ensures consistency across bottles, merchandise, digital platforms and print materials. The result: a brand presence that feels both established and elevated.

Packaging, Website, Signage & Branded Assets

We translated the identity into a full packaging system for whiskey and fine spirits, interior and exterior signage, designed e-commerce website layouts for ease of browsing and purchase, developed branded merchandise, and produced a suite of marketing visuals for print, web and social channels. Each piece was crafted to tell the brand’s story of craftsmanship and place, while projecting modern quality.

Deliverables

  • Brand Strategy & Visual Identity System

  • Logo & Supporting Mark Set

  • Bottle Label & Packaging Suite

  • Interactive Website Design & Development

  • Branded Merchandise & Print/Web/Social Marketing Assets

  • Exterior & Interior Signage

Start your project with us