The Port Hunter

Murphy developed the visual identity for The Port Hunter, a restaurant in Edgartown on Martha's Vineyard. Inspired by the island's maritime heritage and working waterfront culture, the identity brings together custom lettering, original illustration, and tactile materials to establish a distinctive visual character rooted in place.

A custom logotype draws upon the functional lettering traditions of historic maritime commerce, complemented by an illustrated oyster mark that reflects the island's coastal culture. Together, these elements create an identity that balances rustic expression with typographic precision, extending naturally into the restaurant's printed and physical environments.

Client
The Port Hunter

Sector
Restaurant / Hospitality

Location
Edgartown, Martha's Vineyard, Massachusetts

Scope
Identity System, Typography, Environmental Graphics, Editorial Menus

The Port Hunter logotype and oyster mark, restaurant identity system, Martha’s Vineyard
The Port Hunter restaurant exterior with signage and outdoor dining in Edgartown Martha’s Vineyard
The Port Hunter business card featuring oyster illustration with lemon on stone surface, tactile brand identity detail
The Port Hunter menu design with editorial typography and structured layout, restaurant identity system
The Port Hunter menu with red border and coastal-inspired typography, printed restaurant identity application
Hand-painted Port Hunter signage on wood surface, coastal restaurant identity applied to built environment
The Port Hunter identity system showing logo variations, oyster mark, and typographic elements
Fisherman holding fresh catch on boat, referencing coastal culture behind The Port Hunter identity

The identity extends across editorial menus, signage, hand-painted graphics, and environmental details. Considered typography, composition, and material choices connect the restaurant's visual expression to the character of its surroundings, creating an experience that feels both distinctive and unmistakably local.

Recognition
Communication Arts Typography Annual, Award of Excellence, 2013