Scales Restaurant

Murphy developed the visual identity for Scales, a nationally acclaimed restaurant situated on Portland's working waterfront. Drawing inspiration from the character of Maine's coastal culture, the identity brings together hand-drawn illustration, refined typography, and carefully considered materials to reflect the restaurant's distinctive atmosphere and culinary sensibility.

At the center of the identity is an original fish illustration paired with an elegant serif wordmark. Maritime references, restrained composition, and a balance of informal character and typographic precision establish a visual language that feels both rooted in place and contemporary in expression.

Client
Scales Restaurant

Sector
Restaurant / Hospitality

Location
Portland, Maine

Scope
Identity System, Editorial Menus, Print & Digital Applications

Scales Restaurant logo featuring hand-drawn fish illustration and serif typography inspired by Maine coastal heritage.
Scales Restaurant menu design with editorial typography and structured layout inspired by coastal dining.
Hand drawing of fish illustration used in Scales Restaurant brand identity system.
Interior of Scales Restaurant showing industrial lighting and bar design reflecting waterfront setting.
Lobster dish served at Scales Restaurant representing Maine coastal cuisine and dining experience.
View from inside Scales Restaurant overlooking Portland Maine waterfront through large windows.

The identity extends across menus, signage, printed materials, and digital communications. Designed with an editorial sensibility, the menus emphasize typography, hierarchy, and the tactile qualities of print, allowing the restaurant's cuisine and character to remain central to the experience.