BEMAF (Beilin-Makagon Art Foundation) Branding & Design
Murphy Empire partnered with The Beilin–Makagon Art Foundation (BEMAF), an online museum and private art foundation based in the San Francisco Bay Area. Founded by Russian art collector Alexander Beilin and Silicon Valley executive Kira Makagon, the foundation houses one of the most expansive and significant private collections of Fabergé and other Imperial Russian art, jewels, objets, and sculpture.
We developed the comprehensive brand identity system, the online museum website, corporate stationery, and all print and digital visual branding — creating a unified visual language that reflects the elegance, rarity, and cultural legacy of the collection.
A private foundation stewarding one of the world’s most significant collections of Russian Imperial art and jewelry.
Brand Identity & Creative Direction
Our creative direction for BEMAF centered on refinement, clarity, and historical resonance. Drawing inspiration from the expressive geometry and refined angular forms found in Fabergé’s work, the visual identity captures both the timelessness of the collection and the forward-thinking nature of the foundation.
Logo Design & Visual Language
The custom BEMAF logotype and symbolic mark express a sculptural quality that evokes Imperial Russian craftsmanship while remaining contemporary. The square mark is constructed from the abstracted letterforms of B-E-M-A-F, designed to feel both architectural and jewel-like in composition.
Supporting visual language includes typography, color palette, and layout designed to present the collection with clarity, grace, and museum-level restraint.
Online Museum Website
We designed and built the BEMAF online museum, a digital exhibition environment that showcases the collection in a way that is visually immersive, academically informative, and intuitive to navigate. Large-scale images, object detail photography, and descriptive curation allow viewers to experience the collection with a museum-quality interface accessible worldwide.
The site architecture was developed to support future rotating exhibitions and archival expansion, ensuring longevity and flexibility. SEO and AI search have been applied for maximum online exposure.
Print, Stationery & Digital Branding
The identity extends across corporate stationery, printed publications, gallery cards, and digital/social branding. Each piece reinforces the elegance and seriousness of the foundation’s cultural work, while maintaining a modern clarity suitable for global audiences, collectors, and scholars.
Deliverables
Brand Strategy & Visual Identity System
Custom Logotype & Abstract Symbol Mark
Online Museum Website Design & Development with SEO/AI Search Implemented
Corporate Stationery & Print Collateral
Web & Social Media Visual Branding