BEMAF

Beilin–Makagon Art Foundation

Murphy developed the visual identity and digital museum for the Beilin–Makagon Art Foundation, a private cultural institution stewarding an extensive collection of Fabergé and Imperial Russian art and artifacts. The work brings together identity design and digital experience to establish a distinctive institutional presence while placing the collection itself at the center.

The foundation's symbol emerges from geometric relationships within its letterforms, creating a form that is both architectural and jewel-like. Refined typography, deliberate spacing, and restrained composition establish a visual language that reflects the collection's craftsmanship and historical significance without competing with the objects themselves.

Client
Beilin–Makagon Art Foundation

Sector
Cultural Institution / Private Foundation

Location
San Francisco Bay Area, California

Scope
Identity System, Webiste/Digital Museum, Typography, Institutional Communications

BEMAF logotype for Beilin–Makagon Art Foundation with refined typography and minimalist museum identity design
Geometric symbol mark constructed from abstracted letterforms representing BEMAF identity system

A private foundation stewarding one of the world’s most significant collections of Russian Imperial art and jewelry.

Fabergé-style jeweled imperial box with intricate enamel and gold detailing from BEMAF collection
Print collateral card for BEMAF with refined typographic layout and custom logo
Ornate Fabergé egg with detailed enamel illustration representing Imperial Russian decorative arts
Decorative Fabergé vessel with enamel and gemstone detailing showcasing craftsmanship of Russian Imperial era
Intricately detailed Fabergé lizard sculpture cigarette lighter from BEMAF private collection
Traditional artwork of tiger rendered in ink and pigment representing Russian Imperial or East Asian influence within collection
Archival Imperial Russian maker’s mark stamped on textured surface indicating provenance and authenticity of object
Online museum website interface for BEMAF showcasing object archive with dark minimal layout and refined typography
Corporate stationery system for BEMAF including letterhead, envelopes, and business cards with refined typographic layout

The digital museum extends this identity into an immersive yet understated viewing experience. Large-scale object photography, considered hierarchy, and minimal navigation allow visitors to engage directly with the collection, while providing a structured foundation for archival presentation, scholarship, and future expansion.