R A S Wines Branding & Design

Murphy Empire partnered with R A S Wines (Roche Appel Smith), an award-winning premium wine maker using only sustainably and organically harvested Maine blueberries, to develop a completely handmade brand identity system. The project included vintage-inspired label packaging, handset typography, hand-drawn blueberry sprigs, corporate stationery, and full print/web/social branding — delivering a refined brand voice, presence and aesthetic as distinctive as the wine itself.

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Hand-made logotype and mark system for R A S Wines — Murphy Empire Branding & Design
R A S Wines brand identity design by Murphy Empire, Portland Maine
Handmade logotype and mark system for R A S Wines — Murphy Empire Branding & Design
Packaging and social branding assets for R A S Wines Maine blueberry wine by Murphy Empire
Logo and brand design development sketches for R A S Wines by Murphy Empire Branding & Design
Handmade logotype and mark system for R A S Wines — Murphy Empire
Handmade logotype and mark system for R A S Wines catalog— Murphy Empire Branding & Design
Handmade logotype, typography design, and mark system for R A S Wines — Murphy Empire Branding & Design
Logo design and social branding assets for R A S Wines Maine blueberry wine by Murphy Empire
Handmade logotype and mark system for R A S Wines — Murphy Empire
Packaging and labeling assets for R A S Wines Maine blueberry wine by Murphy Empire Branding & Design
Handmade logotype and stamp style mark system for R A S Wines — Murphy Empire Branding & Design
Vintage inspired logo design and mark assets for R A S Wines Maine blueberry wine by Murphy Empire Studio
Merchandise assets design for R A S Wines Murphy Empire, Portland, Maine
Corporate stationery and print/web visuals for R A S Wines brand by Murphy Empire
Vintage inspired logo design and mark assets for R A S Wines Maine blueberry wine by Murphy Empire Studio
Vintage signage inspired wine label design for R A S Wines by Murphy Empire Studio
Vintage signage inspired wine label design for R A S Wines by Murphy Empire, Portland,. Maine
Corporate stationery and print/web visuals for R A S Wines brand by Murphy Empire
Vintage signage inspired wine label design for R A S Wines by Murphy Empire
Logo design and social branding assets for R A S Wines Maine blueberry wine by Murphy Empire
Logo design and social branding assets for R A S Wines Maine blueberry wine by Murphy Empire, Portland, Maine
Vintage inspired logo design and social branding assets for R A S Wines Maine blueberry wine by Murphy Empire Studio
Custom logotype and marks for R A S Wines by Murphy Empire, Portland, Maine
Logo and brand design development sketches for R A S Wines by Murphy Empire
Logo and brand design development sketches for R A S Wines by Murphy Empire
Logo and brand design development sketches for R A S Wines by Murphy Empire Studio
Logo and brand design development moonboard for R A S Wines by Murphy Empire Branding & Design

Brand Identity & Creative Direction

Our creative direction drew on craftsmanship, heritage, and artisanal sensibility. We crafted a visual identity system rooted in hand-crafted typography, vintage signage motifs, and the natural provenance of Maine berries. Every detail—from typographic treatment to symbol construction—reflects the brand’s commitment to tradition, quality, and place.

Logo Design & Visual Language

We designed a custom logotype and supporting mark architecture that evoke the heritage of boutique wine making and artisanal selection. Supporting visual language includes handset type, hand-drawn blueberry sprigs, classic signage iconography, and texture work that extends the brand across print, web, packaging and social media with consistent voice and feel.

Packaging & Brand Assets

We translated the identity into the initial wine label suite — bottle labels, box packaging, corporate stationery — and extended across digital and social campaigns. Each asset maintained the vintage aesthetic and premium positioning, ensuring the R A S Wines brand stood out as distinctive, refined, and deeply rooted in Maine’s terroir.

Deliverables

  • Brand Strategy & Visual Identity System

  • Custom Logotype & Supporting Mark Set

  • Wine Label Packaging Suite

  • Corporate Stationery & Print Collateral

  • Web & Social Branding Visuals

Explore more of our work in Logo Design, or Website Design.