Youngs Furniture Branding & Design
Murphy Empire partnered with Youngs Furniture, a Portland-based premium furniture and home-decor destination, to create a comprehensive brand identity system. We developed their custom logo and mark set, designed their full website, and produced print, web, email, social-media visuals, signage, way-finding graphics, banners, and POS displays — all crafted to reflect the store’s luxury, design-forward sensibility.
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Brand Identity & Creative Direction
Our creative direction emphasized curated luxury and design storytelling. We built a visual identity system that blends refined craftsmanship with modern style, aligning with Youngs Furniture’s reputation for exceptional furnishings and bespoke service. Every design decision—from typography to overall layout—supports a cohesive brand voice across all mediums.
Logo Design & Visual Language
The logo and supporting mark system were created custom to reflect both heritage and contemporary elegance. Supporting visual language—including palette, graphical accents, typography—ensures consistent brand presence from web browse to showroom display. The identity functions elegantly across signage, print, online, and experiential applications.
Website & Digital Experience
We designed the website to provide a seamless and elevated user experience. With intuitive navigation, high-impact imagery, refined details, and full SEO/AI search applied, the site reflects the showroom experience online. Every digital touchpoint aligns with the brand identity system, creating a unified presence from homepage to product detail page.
Signage, Way-Finding, Print & Web Marketing Assets
We translated the identity into environmental graphics — exterior signage, interior way-finding, and showroom banners — as well as print and digital marketing assets including brochures, email campaigns, social posts, and POS displays. Each piece was designed with coherence and elegance in mind, ensuring Youngs Furniture presents a unified brand voice across every visitor touchpoint.
Deliverables
Brand Strategy & Visual Identity System
Custom Logo & Supporting Marks
Website Design & Development
Print, Web & Email Marketing Assets
Signage, Way-Finding Graphics & Banners
POS Display Design