The Wishcamper Companies, Inc. Branding & Design

Murphy Empire collaborated with The Wishcamper Companies, who invest in affordable housing and renewable energy across the US, to craft a comprehensive brand identity system and full-service design package including website design, content development, print collateral, and signage. The goal was to create a unified visual language that reflects their commitment to innovation, community impact, and professional excellence.

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Wishcamper Companies brand identity design by Murphy Empire, Portland Maine

Brand Identity & Creative Direction

Our branding and creative direction centered on clarity, purpose, and cohesion. We developed a visual identity system built to reflect Wishcamper’s legacy and forward-looking vision. Every element — from strategic typography and color palette to layout and tone — supports a unified brand voice across print and web.

Logo Design & Visual Language

The logo design embodies the brand’s strength and integrity while ensuring flexibility across applications. The supporting visual language, including iconography, secondary marks, and graphic treatments, was crafted to apply smoothly across digital platforms, print stationery and environmental signage.

Website & Digital Experience

We designed a responsive website, with full SEO/AI search applied, that translates the brand identity into a digital experience. Clean structure, intuitive navigation, and consistent visual cues put the brand’s story front and center, aligning web presence with print identity and signage.

Print, Signage & Collateral Application

We extended the identity system into print materials, corporate stationery, and signage applications. From business cards to banners, each piece was designed to maintain visual cohesion, readability, and brand integrity across both interior and exterior environments.

Deliverables

  • Brand Strategy & Visual Identity System

  • Logo & Supporting Mark Set

  • Website Design & Content Development with full SEO/AI search

  • Print Collateral & Corporate Stationery

  • Environmental Signage & Application Assets

Explore more of our work in Logo Design, or Website Design.