True Emporium Branding & Design
Murphy Empire partnered with True Emporium custom built furniture and interior design located in San Francisco, to craft a comprehensive brand identity system designed to elevate their furnishings and interior-design business. The work included new logo and mark design, a refined color palette, and full visual systems for both print and web, all tailored to support True Emporium’s rustic-refined aesthetic of curated, thoughtful interiors.
(Scroll to bottom for continued project description and details)
Brand Identity & Creative Direction
Our branding and creative direction focused on defining a visual system that matches True Emporium’s elegance, authenticity, and attention to detail. We designed a cohesive brand identity that reflects their dedication to quality furnishings and interior design services, ensuring every brand touchpoint feels intentional and elevated.
Logo Design & Visual Language
The logo and supporting mark system were developed to evoke both modern refinement and approachable design. A balanced type system, color palette and supporting graphics were created for seamless application across print materials, website visuals, stationery and promotional assets, giving the brand a distinct, versatile identity.
Print & Digital Collateral & Application
We translated the identity into a complete suite of assets for print and digital use — including letterpress business stationery, web headers, social assets, brochures, and more. Each piece was crafted to maintain consistency, clarity and polish across every medium, reinforcing the brand’s position in furnishings and interior design.
Deliverables
Brand Strategy & Visual Identity System
Logo & Supporting Mark Set
Color Palette & Typography System
Print & Digital Collateral (web assets, brochures, stationery)
Explore more of our work in Logo Design, or Website Design.