Primitive House Farm Branding & Design
Murphy Empire partnered with Primitive House Farm, a Maine-based brand crafting soaps, balms, and lotions from their coastal farm, to design a fully custom brand identity system. Our work included a handmade calligraphic word-mark and logotype, illustrated marks, a visual system for print, web, and social media branding, complete product packaging and label suite design, and a responsive e-commerce website layout.
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Brand Identity & Creative Direction
Our creative direction focused on craft, nature, and place. We developed a visual identity system that honors the farm’s heritage and coastal Maine roots, blending organic illustration and refined structure. For every touchpoint—from packaging to digital media—the identity system communicates authenticity, small-batch quality, and artisanal presence.
Logo Design & Visual Language
The logo design features a bespoke calligraphic word-mark and a supporting logotype system. Illustrated marks extend the identity into seaside elements, botanicals, herbs, and farm-inspired motifs, creating a visual language that carries across packaging, print collateral, web, and social platforms. The result: a brand presence that feels handcrafted and elevated.
Packaging & Product Suite
We translated the identity into a complete packaging system for soaps, salves, lotions, and balms. Each label and package design carefully considered material, layout and branding cohesion—ensuring the products stand out while remaining unmistakably part of the Primitive House Farm brand family.
Website & Digital Experience
We designed a responsive e-commerce website that aligns with the product and brand system. Clean navigation, thoughtful imagery, and consistent visual cues link the digital experience to the physical products, giving visitors a seamless path from discovery to purchase.
Deliverables
Brand Strategy & Visual Identity System
Handmade Calligraphic Word-mark & Supporting Logotype
Illustrated Marks & Visual Language for Print, Web, and Social
Full Product Packaging Suite & Label Design
Responsive E-commerce Website Layout
Explore more of our work in Logo Design, or Website Design.