PLURIFIED Branding & Design
Murphy Empire partnered with PLURIFIED, a lifestyle brand rooted in EDM culture and the ethos of Peace, Love, Unity & Respect (PLUR), to build a comprehensive brand identity system. We developed logo and mark sets, product development for apparel and accessories, and a rich visual world inhabited by “Pluriforms”—imaginary flora and fauna that symbolize love, coexistence, and vibrant unity within a timeless, ambient realm. Across print, digital, and motion media (including animated GIFs and motion graphics), we extended the identity into every touchpoint.
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Brand Identity & Creative Direction
Our creative direction woven the ethos of PLUR (Peace, Love, Unity & Respect) into a visual structure that feels energetic, inclusive, and elevated. The visual identity system harnesses bold color gradients, fluid form, and typographic clarity to reflect the brand’s lifestyle and cultural roots. Each asset was designed to celebrate community, movement, and immersive experience.
Logo Design & Visual Language
The logo design blends modern logotype with expressive mark systems. Supporting visual language—including the Pluriform creatures, color transitions, and texture systems—ensures the brand translates seamlessly from apparel tags and accessories to digital motion. The result: a distinctive, scalable visual identity that thrives in both print and animated formats.
Product Development, Apparel & Motion Media
We extended the identity into product development for apparel and accessories—t-shirts, hoodies, bags, branded gear—and crafted motion graphics and animated GIFs to bring the Pluriform world to life online. Every piece, whether physical or digital, reinforces the brand’s essence: unity, vibrancy, and timeless connection.
Deliverables
Brand Strategy & Visual Identity System
Logo & Supporting Mark Set
Product Development for Apparel & Accessories
Motion Graphics & Animated Media
Print & Web Visual Branding Assets