Peak Brewing Branding & Design
Murphy Empire partnered with Peak Brewing to craft a series of brand identity and logo / mark concepts steeped in old-world beer-brewing style — combining classic botanical illustration with vintage Bavarian aesthetics. Our role focused on designing the visual look & feel for the brewing company, establishing a timeless identity ready for packaging, print, and digital use.
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Brand Identity & Creative Direction
Our creative direction sought to reflect craftsmanship, heritage, and artisanal brewing tradition. We developed a visual identity system anchored in detailed illustration, ornate typography, and rustic symbolism — evoking the rich legacy of Bavarian-style beer culture while rooted in Maine’s craft scene. Each design element reinforces authenticity and design integrity.
Logo Design & Visual Language
The logo design and supporting mark set merge vintage brewery iconography with refined structure. Detail-driven botanical drawings, secondary crests, and a restrained yet textured color palette create a visual system that anchors the brand’s presence across labels, collateral, and web visuals.
Packaging Look & Feel & Visual Applications
We translated the visual identity into packaging mock-ups and look & feel explorations — layout treatments, foil accents, and vintage print textures merge with contemporary craft-beer sensibility. Whether on label, poster, or digital share graphic, the system stands out with character, heritage, and distinction.
Deliverables
Brand Strategy & Visual Identity System
Logo & Mark Concepts (vintage / botanical brewery aesthetic)
Packaging Look & Feel & Visual Application System
Print & Digital Asset Suite (label visuals, promotional layouts)