Oasis Nightclub Branding & Design
Murphy Empire partnered with Oasis Nightclub, a destination nightlife venue with locations in both the British Virgin Islands and Portland, Maine. We developed their complete brand identity system and visual suite — a bold, high-energy aesthetic rooted in surfer, nautical, and tropical influences. The design captures the club’s signature mix of fun, music, and coastal spirit, extending across event campaigns, signage, merchandise, and digital promotions.
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Brand Identity & Creative Direction
Our creative direction combined coastal lifestyle and island energy. The visual identity system draws from sailing culture, tropical colors, and the carefree rhythm of beach nightlife — balanced with the sophisticated tone of an upscale destination venue. Every detail, from logotype structure to color gradient, was designed to channel warmth, motion, and rhythm.
Logo Design & Visual Language
The handmade logotype was built to feel organic, fluid, and sun-worn, evoking surfboard wax and rum-stained woodgrain. Supporting the logo is a nautical coordinate mark system that anchors the brand geographically while reinforcing its seafaring narrative. The visual language incorporates playful patterning, vibrant tropical hues, and textures reminiscent of salt, sand, and sunlight — adaptable across all digital and physical media.
Event Campaigns, Marketing & Merchandise
We created a vast range of event and promotional materials for Oasis Nightclub — spanning seasonal celebrations, DJ residencies, themed nights, and holiday specials. The identity extends across web, print, social, signage, and merchandise — from t-shirts and bar menus to large-format event banners and digital campaigns. Each asset was designed to amplify the brand’s lively, inclusive, and adventurous personality.
Deliverables
Brand Strategy & Visual Identity System
Custom Handmade Logotype & Nautical Coordinate Marks
Event Campaign & Seasonal Promotion Design (print, web, social)
Signage, Merchandise & Swag Design
Digital Marketing Templates & Collateral
Explore more of our work in Logo Design, or Website Design.