Nash & Co. Branding & Design
Murphy Empire partnered with Nash & Co., a retail boutique and creative services studio located in downtown Portland, Maine. Nash & Co. supports local artisans, independent makers, and collectors of well-made, thoughtfully designed goods — ranging from gifts, accessories, home goods, and handcrafted items to printmaking and custom creative production services. We developed their complete brand identity system, handmade logo and marks, visual language, website brand styling, print and social assets, signage, and packaging patterns, all rooted in a warm, vintage-inspired aesthetic with a curated sense of curiosity.
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Brand Identity & Creative Direction
Our creative direction for Nash & Co. centered on the idea of trusted, timeless neighborhood craft, blended with a touch of wonder. The visual identity draws on the familiarity of historic general stores and local mercantile traditions, layered with a playful “curiosities” sensibility. Every element — from typography decisions to mark composition to messaging tone — was created to feel welcoming, slightly eclectic, and deeply local.
Logo Design & Visual Language
We designed a handmade logotype and supporting marks based on classic tradesman signage and turn-of-the-century merchant lettering. The supporting visual language includes hand-drawn illustrative details, block-printed textures, and pattern work created for wrapping paper, bags, tags, and packaging accents. Typography and palette choices reinforce the brand’s sense of trust, locality, and human touch.
Retail Experience, Packaging & Signage
The identity extends across physical and digital applications: storefront signage, merchandise tags and stickers, packaging, price labels, product displays, and custom wrapping. We also created patterns and visual elements for in-store presentation and gift-wrapping experiences — ensuring the brand remains cohesive at every customer touchpoint.
Website, Social Media & Creative Services Identity
We developed the website look and voice to reflect both sides of the business:
Retail offerings: gifts, home goods, oddities, art, candles, blankets, imported blind box toys, kids items, bar goods
Creative services: artist printing, linocut and woodcut prints, laser engraving, embroidery, custom invitations, and gift wrapping
The tone is friendly, knowledgeable, and craft-forward — mirroring the experience of stepping into the shop.
Deliverables
Brand Strategy & Visual Identity System
Handmade Logo & Mark Suite
Typographic System & Color Palette
Website Styling & Messaging Tone
Social Media & Print Branding Assets
Signage, Packaging & Wrapping Paper Patterns
Corporate Stationery & Lookbook Assets