Maine Craft Cannabis Branding & Design
Murphy Empire partnered with Maine Craft Cannabis, a Portland-based THC & CBD flower and product company rooted in science and precision. We developed their comprehensive brand identity system, including logo and mark architecture (with animated GIF mark variants), full product packaging for flower and edibles, and print, web, and social media visuals infused with the brand’s playful ethos: “Trust us, we’re science nerds.” The creative approach blends scientific notation with eclectic, strange, alternate-dimension imagery to reflect the owners’ vision and the uniqueness of the products.
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Brand Identity & Creative Direction
Our creative direction centered on science, curiosity, and fun. We built a visual identity system that juxtaposes lab-inspired structure with bizarre and intriguing graphic elements — giving Maine Craft Cannabis a voice and look that feels both rigorous and delightfully off-beat. Every piece of the system — from typography and iconography to motion and layout — reinforces the brand’s dual promise: scientific quality and unexpected experience.
Logo Design & Visual Language
We designed a custom, handmade logotype and a comprehensive mark system that includes animated GIFs for digital media use. The primary mark is of a cannabis plant in SCROG form. The visual language pairs geometric form and molecular patterning with eccentric graphic elements suggestive of alternate dimensions and playful science fiction. The color palette and texture treatments ensure the identity carries across packaging, web, motion media and retail surfaces cohesively.
Packaging, Marketing Visuals & Motion Media
We translated the identity into a full packaging suite for flower and edibles, print and digital campaign visuals, social-media graphics, and motion-ready assets—all designed to reflect the brand’s science nerd meets psychedelic aesthetic. Every asset, from lab-style diagrams to unexpected creature-like overlays, was crafted to be memorable, consistent, and true to the Maine Craft Cannabis brand voice.
Deliverables
Brand Strategy & Visual Identity System
Logo & Motion Mark Suite (including animated GIF marks)
Product Packaging Suite (flower & edibles)
Website & Web Branding Graphics
Print, Web & Social Media Marketing Assets