Local Economy Branding & Design
Murphy Empire partnered with Local Economy, a Portland-based payroll company with strong Maine roots, to develop a comprehensive brand identity system that reflects clarity, trust, and local business support. Our work spanned brand strategy, a new logo and mark suite, website design, full print stationery, signage, and social/web media assets — all crafted to reinforce their mission of strengthening Maine’s business community.
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Brand Identity & Creative Direction
Our creative direction focused on approachability, precision, and confidence. The visual identity system communicates reliability and personable service — balancing professional structure with a friendly, local voice. Every element — from typography to palette to messaging tone — supports a unified presence across digital and physical touchpoints.
Logo Design & Visual Language
We designed a strong, recognizable logo and supporting marks to convey financial dependability and service accessibility, rooted in Maine heritage with a new take on the state’s original ‘Pine Tree’ flag design. The supporting visual language includes a flexible color system and clean typographic hierarchy that ensures clarity and brand consistency across web, signage, and printed applications.
Website & Digital Experience
We designed Local Economy’s website to communicate service value clearly and efficiently, offering streamlined navigation and intuitive pathways to action. Layout, visual rhythm, and informational clarity all support a seamless digital experience that mirrors the personal, human style of their client relationships.
Print, Signage & Media Applications
The identity extends into a suite of branded assets, including corporate stationery, outreach collateral, signage, and digital media templates. Whether viewed on a business card, storefront sign, or social-media feed, the brand maintains a reliable, approachable, and Maine-centered presence.
Deliverables
Brand Strategy & Visual Identity System
Logo & Supporting Mark Set
Website Design & Development
Corporate Stationery & Print Collateral
Branded Signage & Environmental Graphics
Social, Web & Marketing Visual Assets
Explore more of our work in Logo Design, or Website Design.