J. Decor Branding & Design
Murphy Empire partnered with J. Decor, an eclectic emporium located in the historic 1873 apothecary building in Bridgton, Maine, offering artisan home-goods, decor, craft beer and wine, and local art. We developed their comprehensive brand identity system — custom logotype, handmade illustrated mark suite — and applied it across their website, print, web and social assets, signage, and merchandise. The design draws on the ornate woodwork of the apothecary interior, the building’s 150+ year history, and the personalities of the co-owners (represented by their signature crow motif).
(Scroll to bottom for continued project description and details)
Brand Identity & Creative Direction
Our creative direction focused on craftsmanship, heritage, and expressive character. We built a visual identity system that reflects the bespoke, curated nature of J. Decor’s offerings — textured, rich, and distinct. Every design decision, from hand-lettered typography to mark design and layout, evokes the inside of the old apothecary and the notion of discovery and artisan goods.
Logo Design & Visual Language
We designed a custom logotype with handmade qualities, paired with a flexible illustrated mark system that includes the crow motif and other artisan emblems. The supporting visual language includes detailed illustration, vintage accents, and a palette that bridges historic interior wood tones with modern retail clarity. This system works seamlessly across website, packaging, bags, signage and printed collateral.
Website, Print, Signage & Merchandise
We translated the identity into a fully custom e-commerce website, crafted for showcasing curated artisan goods and local makers with full SEO/AI search integrated. The visual branding extended across printed materials — tags, stationery, bags — as well as large-format signage, store-front graphics, and branded merchandise/swag. Every piece was developed to reflect J. Decor’s ethos of highest quality detail and craftsmanship.
Deliverables
Brand Strategy & Visual Identity System
Custom Logotype & Handmade Mark Suite
Website Design & Development
Print & Web Merchandising Materials (bags, tags, promotional graphics)
Signage & Store-Front Display Design
Social-Media Visual Assets & Merch/Swag Design
Explore more of our work in Logo Design, or Website Design.