Gathered Good Branding & Design
Murphy Empire partnered with Gathered Good, a Maine coast based non-profit organization created to help end food insecurity, to build a bold, consistent brand identity for their mission-driven work in food access and community health. From logo development and visual system to website design, print materials, and social media branding, we aimed to create a unified presence that is warm, trustworthy, and purposeful.
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Brand Identity & Creative Direction
Our branding direction sought to bridge mission and approachability. We developed a visual identity system grounded in genuine storytelling and community ethos — balancing clarity, heart, and structure. Every design choice reflects the brand’s values and intention in a cohesive framework.
Logo Design & Visual Language
The logo design is both confident and expressive — combining clean typography with symbolic elements that suggest nourishment, community, and growth. The supporting visual language (color palette, textures, iconography) ensures consistent expression across print, packaging, and digital platforms.
Website Design
We designed a website that brings the visual identity online in an intuitive, scalable format. Clean layouts, thoughtful rhythm, and consistent brand cues ensure the digital experience feels seamless and aligned with Gathered Good’s mission-driven story.
Signage & Application
We applied the brand across print assets (brochures, menus, signage) and social media visuals. Every collateral piece was designed to communicate clarity, unity, and impact — whether in a leaflet or a social post, the brand voice remains consistent and confident.
Deliverables
Brand Strategy & Visual Identity
Logo & Graphic System
Website Design & Development
Interior & Exterior Signage Design
Packaging & Collateral