C. S. Hyde Alpine Imports Branding & Design

Murphy Empire partnered with C. S. Hyde Alpine Imports, a specialty importer of premium alpine apparel and accessories from Austria, Germany, and Switzerland — including scarves, jackets, watches, shoes, and sweaters for men and women. We developed their comprehensive brand identity system, with a logo and mark suite rooted in vintage alpine typography with modern clarity. The work encompasses full e-commerce website design, promotional print and social visuals, signage, email marketing, packaging, and store display design — all supporting C. S. Hyde’s commitment to small European family-run producers and craftsmanship.

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C. S. Hyde Alpine Imports handmade brand identity design by Murphy Empire, Portland Maine
Vintage-meets-modern alpine logo design for C. S. Hyde Alpine Imports — Murphy Empire Branding & Design
E-commerce website design for C. S. Hyde Alpine Imports by Murphy Empire
E-commerce website header design for C. S. Hyde Alpine Imports by Murphy Empire
Vintage-meets-modern alpine logo design for C. S. Hyde Alpine Imports — Murphy Empire Branding & Design
Print design, packaging and display design for C. S. Hyde Alpine Imports by Murphy Empire
Lookbook and social media campaign visuals for C. S. Hyde Alpine Imports by Murphy Empire Branding & Design
C. S. Hyde Alpine Imports vintage brand identity design by Murphy Empire Branding & Design
Stationery design, packaging and display design for C. S. Hyde Alpine Imports by Murphy Empire
C. S. Hyde Alpine Imports brand identity design by Murphy Empire, Portland Maine
C.S. Hyde Imports website landing page design by Murphy Empire studio
C. S. Hyde thread logo design by Murphy Empire Branding, Portland, Maine
Vintage-meets-modern alpine logo design for C. S. Hyde Alpine Imports — Murphy Empire
C. S. Hyde Alpine Imports vintage brand identity design by Murphy Empire, Portland Maine
Lookbook, email and social media campaign visuals for C. S. Hyde Alpine Imports by Murphy Empire
Lookbook and social media campaign visuals for C. S. Hyde Alpine Imports by Murphy Empire
Lookbook and social media campaign visuals for C. S. Hyde Alpine Imports by Murphy Empire Branding & Design
Social media campaign visuals for C. S. Hyde Alpine Imports by Murphy Empire Branding & Design
E-commerce website design for C. S. Hyde Alpine Imports by Murphy Empire studio
C. S. Hyde Alpine Imports modern handmade brand identity design by Murphy Empire, Portland Maine
Social media campaign visuals for C. S. Hyde Alpine Imports by Murphy Empire Branding & Design
C. S. Hyde Alpine Imports vintage brand identity design and print media by Murphy Empire, Portland Maine
E-commerce website design for C. S. Hyde Alpine Imports by Murphy Empire
E-commerce website header design for C. S. Hyde Alpine Import
C. S. Hyde logo design by Murphy Empire Branding, Portland, Maine
C. S. Hyde print design by Murphy Empire
website and social media campaign visuals for C. S. Hyde Alpine Imports by Murphy Empire Branding & Design

Brand Identity & Creative Direction

Our creative direction emphasized heritage, Alpine precision, and contextual luxury. The visual identity system draws from early 20th-century alpine lodge typography combined with contemporary graphic structure. Every design decision — from mark geometry to texture and layout — supports the brand’s story of authentic sourcing, elevated design, and global yet personal scale.

Logo Design & Visual Language

The logo and supporting mark system reflect vintage alpine signage and mountaineering emblems, given a modern update for clarity and richness. The supporting visual language includes handmade typographic treatments, crest-style marks, alpine motifs, calligraphic black letter style, and a refined color palette inspired by mountain terrain and European craftsmanship. The system is adaptable across packaging, retail, print, and web.

Website Design & Digital Experience

We designed a full e-commerce website for C. S. Hyde Alpine Imports, optimized for SEO, AI search integration, and elevated product storytelling. The site features refined product browsing, brand narrative pages, and immersive visuals that reflect the alpine heritage of the products. Layouts, interactivity, and brand cohesion were developed to ensure the digital experience mirrors the quality of the apparel and accessories.

Print, Signage & Marketing Applications

We applied the identity across promotional visuals (print lookbooks, email marketing templates, social media campaigns), store signage, packaging and display systems. Every component was crafted with texture, typographic richness, and premium detailing — reflecting the brand’s curated and globally-sourced apparel categories.

Deliverables

  • Brand Strategy & Visual Identity System

  • Custom Logo & Supporting Mark Suite

  • E-commerce Website Design & Development (SEO/AI Search Enabled)

  • Print & Digital Marketing Materials (lookbook, email, social)

  • Store Signage, Packaging & Display System

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