Apogee Adventures Branding & Design
Murphy Empire partnered with Apogee Adventures, who provides outdoor summer travel adventure trips and learning programs for teens, to design a comprehensive brand identity system, full suite of print and web marketing materials including their annual trip catalog, an interactive website, and branded apparel for their teen outdoor travel programs. Rails of design were built to reflect the spirit of global adventure, community-building, and youthful confidence.
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Brand Identity & Creative Direction
Our branding direction focused on creating a visual system that conveys energy, purpose, and exploration — aligned with Apogee’s mission to empower teens through travel. Every element — from typography to color palette to iconography — was crafted to work across catalogs, websites, gear, and digital campaigns.
Logo Design & Visual Language
The logo design features a bold, adventurous mark balanced with clean typography, establishing recognition for Apogee Adventures as a trusted and dynamic provider of outdoor programs for teens. Supporting visual language including icon sets, color accents, pattern systems ensures consistency across apparel, gear, print, and web.
Website & Digital Experience
We designed Apogee’s website to be immersive and action-oriented, highlighting trips, programs, and teen community stories. Layouts, imagery, and navigation were crafted for clarity, excitement, and conversion — all aligned with the brand identity so the site feels like an extension of their printed catalogue and branded gear.
Print, Apparel & Promotional Materials
We extended the brand into the annual trip catalog, social-media campaigns, print flyers, and branded apparel and gear — from t-shirts and jackets to backpacks, bottles, and stickers. Each piece was designed with cohesion, clarity, and brand energy in mind, making sure Apogee Adventures stands out whether the gear is worn in the Rockies, the Alps, or browsed on screen.
Deliverables
Brand Strategy & Visual Identity System
Logo & Mark Set
Website Design & Development
Annual Trip Catalog & Marketing Materials
Branded Apparel & Gear (t-shirts, jackets, backpacks)
Social and Digital Campaign Assets