Wood-Fired Maine Branding & Design
Murphy Empire partnered with Wood-Fired Maine—a mobile wood-fired pizza kitchen and catering brand—to craft a warm, coherent brand identity system. We developed their logo and mark suite (including animated GIF versions), designed the oven-trailer signage, created print menus, and developed web promotional visuals that reflect the brand’s rustic, cozy artisanal aesthetic.
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Brand Identity & Creative Direction
Our creative direction focused on authenticity, craft, and visual presence in mobile and event environments. We built a visual identity system rooted in the textures, materials and atmosphere of wood-fired cooking—balancing warmth with clarity. From typography and visual marks to layout logic, each decision supports a brand built for both impact and coherence.
Logo Design & Visual Language
The logo design features a distinctive mark and secondary variations, including animated GIFs for digital use. A supporting visual language—color palette, texture cues, iconography—ensures the brand lives seamlessly across print, truck graphics, web, and social media. The identity stands out whether on-site or online.
Signage, Print & Web Marketing Media
We extended the brand identity into large-scale truck graphics, print menus, marketing collateral, and digital visuals. Every piece—truck signage, event banners, social posts—was designed to perform in dynamic environments while staying true to the brand’s artisanal and inviting character.
Deliverables
Brand Strategy & Visual Identity System
Logo & Supporting Mark Suite (including animated GIFs)
Food-Truck & Signage Design (interior/exterior)
Print & Web Marketing Materials (menus, flyers, social graphics)