RISE I.H.P. (Inferno Hot Pilates) Branding & Design
Murphy Empire partnered with Rise I.H.P. (Inferno Hot Pilates) studio to build a comprehensive brand identity system, including logo and mark sets (with animated GIF variants), a dynamic website, and full print, web, and social-media branding assets. The design reflects their high-intensity, low-impact workout ethos and brings energy, clarity, and movement into a unified visual system that’s built around the symbolism of a phoenix – a mythical, fabulous bird reborn from the ashes of its former life.
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Brand Identity & Creative Direction
Our creative direction centered on capturing the intensity and motion of hot pilates while preserving visual clarity and cohesion across formats. The visual identity system combines bold typography, dynamic forms, and fluid transitions to reflect Rise I.H.P.’s commitment to movement, strength, and wellness. Each design choice— from layout to color to animation cues— was intentionally crafted to communicate purpose and vitality.
Logo Design & Visual Language
The logo design features strong, clean typographic treatment and a phoenix symbol paired with animated mark versions for digital use. The supporting visual language— including color gradients designed to emulate heat, icon systems, motion-ready elements, and social-friendly formats— ensures the brand remains flexible and consistent across print, web, and motion media, reinforcing recognition and brand energy.
Website & Digital Experience
We designed the website to bring Rise I.H.P.’s high-energy experience online. The site features intuitive navigation, bold visual rhythm, and motion-aware assets that reflect their workout style. Every page is aligned with the brand identity system, making sure the digital presence feels cohesive with the print and social materials.
Print, Web & Social Media Branding
We extended the identity into branded materials including class-schedule posters, social-media templates, promotional flyers, and motion graphics. Whether users encounter Rise I.H.P. online or in-studio, the visual system consistently projects strength, focus, and modern wellness.
Deliverables
Brand Strategy & Visual Identity System
Logo & Supporting Mark Suite (including animated GIF marks)
Website Design & Development
Print, Web & Social-Media Branding Assets