PortShare Promise Branding & Design

Murphy Empire worked with the City of Portland, Maine on PortShare Promise (PSP Portland), a Tourism Best Management Practices national pilot program campaign, to develop a comprehensive brand identity and a fully interactive website, paired with print collateral that speaks to their mission of community empowerment. Our goal was to create a visual system that feels authentic, inclusive, and built to support their narrative across digital and physical touchpoints.

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Logo design for PSP Portland — Murphy Empire Branding & Design
PortShare Promise tagline logotype design by Murphy Empire
Mark and logo design for PSP Portland
PortShare Promise brand identity by Murphy Empire, Portland Maine
Website design for PortShare Promise
PSP Portland mobile website design and brand identity
PortShare Promise Portland social media branding by Murphy Empire
Print collateral design for PortShare Promise by Murphy Empire
Print advertising design and branding for PortShare Promise, by Murphy Empire Branding & Design
PortShare Promise brand identity by Murphy Empire, Portland Maine
Website and print collateral design for PortShare Promise by Murphy Empire
Way finding design, website and print collateral design for PortShare Promise by Murphy Empire
Way finding design, website and print collateral design for PSP Portland

Brand Identity & Creative Direction

Our approach started with deep understanding of PSP’s mission and audience. We designed a visual identity system that combines clarity, warmth, and structure. Each element—from typography to color to graphic accents—was calibrated to communicate accessibility, trust, and community focus.

Logo Design & Visual Language

The logo design merges symbol and typography in a bold yet inviting manner. Supporting visual language—icons, logotype, color palette—extends across all mediums, reinforcing brand coherence while giving room for flexible interpretation across campaigns and materials.

Website & Digital Experience

We built a responsive, interaction-first website with full SEO/AI search applied that aligns with PSP’s identity. The site emphasizes narrative, accessibility, and ease of use—making it simple for users to engage, explore, and take action. Layout, typography, and imagery all reflect the brand’s values and mission-driven focus.

Print Collateral & Application

We translated the identity into print assets including brochures, outreach materials, and program guides. Each collateral piece—carefully balanced in layout, material choice, and hierarchy—reinforces PSP’s message and ensures consistency between off- and online presence.

Deliverables

  • Brand Strategy & Identity System

  • Logo & Visual System

  • Website Design & Development with full SEO/AI search

  • Print Collateral (brochures, guides, outreach assets)

Explore more of our work in Logo Design, or Website Design.