Portersfield Dry Cider Branding & Design

Murphy Empire partnered with Portersfield Dry Cider, a premium dry cider maker in Pownal, Maine, to craft a brand identity rooted in authenticity, craftsmanship, and Maine’s natural landscape. Our goal was to design a visual system that captured the brand’s dedication to grow heirloom and previously extinct apple varieties and small-batch quality — a balance of rustic warmth and modern refinement.

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Portersfield Cider Branding, Logo Design, Package Design
Logo design and branding for local Maine cider company
Branding and Brand Identity Design by Murphy Empire for Portersfield Cider

Brand Identity & Creative Direction

Our branding and creative direction centered on clarity and storytelling — translating Portersfield Cider’s values into a cohesive visual identity that feels both timeless and distinctly Maine. The identity draws inspiration from the orchard’s landscape and hand-crafted process, resulting in design that’s intentional, grounded, and enduring.

Logo Design & Visual Language

The logo design combines clean typography with organic form, echoing the natural simplicity of the brand. Subtle typographic detail and texture express a handmade quality, while the supporting color palette and type system complete a flexible brand identity across print, packaging, and digital use.

Packaging & Application

We extended the visual identity system into label and packaging design, focusing on tactile materials and refined composition. Every element — from paper stock to embossing — reinforces the brand’s story of authenticity, care, and connection to place.

Deliverables

  • Brand Strategy & Visual Identity

  • Logo & Label Design

  • Packaging System

  • Print & Digital Collateral

Explore more of our work in Logo Design or Website Design