'Italia 150’ Event Branding & Design

Ned Flint Productions collaborated with Murphy Empire to create the brand identity, logo, and promotional media for the Italia 150 event, celebrating 150 years of modern Italian design, fashion, food, music, and culture. Our task included designing print and digital assets such as posters, flyers, and banners—crafted to reflect the event’s spirit, heritage, and visual impact.

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Logo and mark system for Italia 150 event — Murphy Empire Branding & Design

Brand Identity & Creative Direction

Our creative direction focused on capturing the event’s tone: bold, celebratory, and culturally resonant. We developed a visual identity system that communicates Italy’s rich tradition, festive energy, and modern appeal. Every element from typography and iconography to layout and palette was designed to support the event’s story with clarity and cohesion.

Logo Design & Visual Language

The logo design embodies the Italia 150 theme via clean structure and expressive form. Supporting visual language including marks, color accents, and graphic styling that emulates modern Italian/European aesthetic ensures the brand identity works seamlessly in both print and digital contexts, creating instant recognition across all event materials.

Print & Digital Promotional Media

We applied the brand identity across a full suite of promotional materials: event posters, flyers, digital banners, and large-format signage. Each piece was designed to maintain consistency and impact at scale, ensuring the Italia 150 brand presence felt unified whether viewed online or on-site.

Deliverables

  • Brand Strategy & Visual Identity System

  • Logo & Supporting Mark Set

  • Print Promotional Materials (posters, flyers, banners)

  • Digital Asset Suite (web banners, social graphics)

Explore more of our work in Logo Design, or Website Design.