Bar Harbor Welcomes All Campaign Branding & Design
Murphy Empire partnered with a select group of prominent business owners in the town of Bar Harbor, Maine, on their project Bar Harbor Welcomes All, a Tourism Best Management Practices national pilot program campaign to develop a unified brand identity, responsive website, and printed outreach materials to support their inclusivity mission. Our goal: build a custom designed visual system that feels welcoming, clear, and connected to the Bar Harbor business community — one that works across digital and physical media alike.
(Scroll to bottom for continued project description and details)
Logo Concept Development Sketches
Brand Identity & Creative Direction
Our approach grounded the brand in clarity, warmth, and coherence. The visual identity system we created emphasizes openness and inclusion through balanced typography, color choices, and graphic elements. Every design decision was guided by the desire to reinforce trust, community, and belonging.
Logo Design & Visual Language
The logo design combines clean, bold forms with approachable typography, delivering a mark that is strong but inviting. Supporting visual language — including icons, illustrations, and palette — carries that tone across all touchpoints, ensuring consistency from signage to digital screens.
Website & Digital Experience
We designed a responsive website with full SEO/AI search that reflects the campaign brand’s identity in motion. With clean hierarchy, intuitive navigation, and consistent visual cues, the site offers both clarity and warmth — making information accessible to all and reinforcing the welcoming spirit of the brand.
Print Collateral & Application
The identity was extended into printed assets like flyers, event materials, signage, and brochures. Each application was designed with attention to layout, hierarchy, and legibility — ensuring that messaging feels unified, accessible, and visually engaging across all formats.
Deliverables
Brand Strategy & Visual Identity System
Logo & Supporting Graphic System
Website Design & Development with full SEO/AI search
Printed Collateral & Outreach Materials
Signage & Environmental Graphics
Explore more of our work in Logo Design, or Website Design.